Why being “Seen and Served” is important
For most people, shopping, socialising with friends at a café and bar or going for a meal with loved ones is an enjoyable part of everyday life.
Now imagine how you would feel if a café refused to serve you because of the way you look; or a restaurant asks you to leave because your appearance might upset the other diners.
Bars are often a place where the facial difference community receive comments and abuse from strangers but often staff too.
18% of adults with a facial difference in the UK have avoided going to a restaurant, bar, pub, cafe, hotel or nightclub because of their facial difference.
Face Facts 2026 report-Face Equality International
Let’s change that!
Face equality is a human right
Yet people with facial differences encounter discrimination throughout day-to-day life – often being ignored, refused service or mistreated when out and about.
The seen and served campaign was built to help people with facial/visible differences to know their rights in these settings, and to ensure that no one feels excluded.
Let’s make sure that people with facial/visible differences are seen and served.
Take action – for facial/visible difference community members and allies
- Know your rights – check out our legal guides
- Help create welcoming spaces by sharing our outreach letter with your local hospitality and retail spaces
- Make a donation to support the face equality movement
Shareable social media graphics and alt text
alt text/image description for the graphic to use in your social media post: Black background with white and yellow text that reads: “It’s important that everyone is seen and served regardless of appearance, because…” with the hashtag #SeenAndServed. Stickers feature phrases such as “see me”, “serve me”, “serving face equality”, “giving everyone a seat at the table” and “a worldwide movement”. Stickers also feature emoji style faces with facial differences such as a scar, birthmark and cleft lip.
alt text/image description for the graphic to use in your social media post: Black background with white and yellow text that reads: “It’s important to me to be seen and served regardless of appearance, because…” with the hashtag #SeenAndServed. Stickers feature phrases such as “see me”, “serve me”, “serving face equality”, “giving everyone a seat at the table” and “a worldwide movement”. Stickers also feature emoji style faces with facial differences such as a scar, birthmark and cleft lip.
Take action – for hospitality and retail businesses
- Show us we’re welcome – collaborate with local groups and organisations to host a community meet up,
- Sign our pledge to show your support and download our Seen and Served toolkit
- Create safe and welcoming spaces – sign up for our workplace training
- Fundraise to support the face equality movement – put on an event, make a donation or enrol in payroll giving
