Face Equality International

Privacy Policy

Face Equality International (also described as the alliance)

Face Equality International 

Privacy Policy


This Data Protection Policy sets out how Face Equality International handles the Personal Data of our customers, suppliers, employees, workers and other third parties. 

This Data Protection Policy applies to all Personal Data we process regardless of the media on which that data is stored or whether it relates to past or present employees, workers, customers, participants or supplier contacts, shareholders, website users or any other Data Subject. 

This Data Protection Policy applies to all Charity Personnel (“you”, “your”). You must read, understand and comply with this Data Protection Policy when Processing Personal Data on our behalf and attend training on its requirements. This Data Protection Policy sets out what we expect from you in order for Face Equality International to comply with applicable law. Your compliance with this Data Protection Policy is mandatory. Related Policies and Privacy Guidelines are available to help you interpret and act in accordance with this Data Protection Policy. You must also comply with all such Related Policies and Privacy Guidelines. Any breach of this Data Protection Policy may result in disciplinary action. 

This Data Protection Policy (together with Related Policies and Privacy Guidelines) is an internal document and cannot be shared with third parties, participants or regulators without prior authorisation from the DPO. 


We recognise that the correct and lawful treatment of Personal Data will maintain confidence in the organisation and will provide for successful business operations. Protecting the confidentiality and integrity of Personal Data is a critical responsibility that we take seriously at all times. Face Equality International is exposed to potential fines of up to EUR20 million (approximately £18 million) or 4% of total worldwide annual turnover, whichever is higher and depending on the breach, for failure to comply with the provisions of the GDPR. 

We also recognise the need to work within the rules and regulations of PECR. 

All Line Managers and Team Leaders are responsible for ensuring all staff comply with this Data Protection Policy and need to implement appropriate practices, processes, controls and training to ensure such compliance. 

Please contact the Data Protection Officer with any questions about the operation of this Data Protection Policy or the GDPR/PECR or if you have any concerns that this Data Protection Policy is not being or has not been followed. In particular, you must always contact the Data Protection Officer in the following circumstances: 

We adhere to the principles relating to Processing of Personal Data set out in the GDPR which require personal data to be: 

We are responsible for and must be able to demonstrate compliance with the data protection principles listed above (Accountability). 

Lawfulness, fairness, transparency 

Personal data must be Processed lawfully, fairly and in a transparent manner in relation to the Data Subject. 

You may only collect, process and share personal data fairly and lawfully and for specified purposes. The GDPR restricts our actions regarding personal data to specified lawful purposes. these restrictions are not intended to prevent processing but ensure that we process personal data fairly and without adversely affecting the data subject.   

The GDPR allows processing for specific purposes, some of which are set out below: 

You must identify and document the legal ground being relied on for each processing activity. 


A Data Controller must only process personal data on the basis of one or more of the lawful bases set out in the GDPR, which include Consent. 

A data subject consents to processing of their personal data if they indicate agreement clearly either by a statement or positive action to the processing. Consent requires affirmative action so silence, pre-ticked boxes or inactivity are unlikely to be sufficient. If consent is given in a document which deals with other matters, then the consent must be kept separate from those other matters.  

Data subjects must be easily able to withdraw consent to processing at any time and withdrawal must be promptly honoured. Consent may need to be refreshed if you intend to process personal data for a different and incompatible purpose which was not disclosed when the data subject first consented.  

Unless we can rely on another legal basis of processing, explicit consent is usually required for processing special categories of personal data and criminal convictions data, for automated decision-making and for cross border data transfers. Usually we will be relying on Another legal basis (and not require explicit consent) to process most types of special categories of personal data and criminal convictions data. Where explicit consent is required, you must issue a privacy notice to the data subject to capture explicit consent. 

You will need to evidence consent captured and keep records of all consents in accordance with related policies and privacy guidelines so that Face Equality International can demonstrate compliance with consent requirements. 

Transparency (notifying data subjects) 

The GDPR requires data controllers to provide detailed, specific information to data subjects depending on whether the information was collected directly from data subjects or from elsewhere. Such information must be provided through appropriate privacy notices which must be concise, transparent, intelligible, easily accessible, and in clear and plain language so that a data subject can easily understand them. 

Whenever we collect Personal Data directly from Data Subjects, including for human resources or employment purposes, we must provide the Data Subject with all the information required by the GDPR including the identity of the controller, how and why we will use, process, disclose, protect and retain that personal data through a privacy notice which must be presented when the data subject first provides the personal data.  

When Personal Data is collected indirectly (for example, from a third party or publicly available source), you must provide the Data Subject with all the information required by the GDPR as soon as possible after collecting/receiving the data. You must also check that the Personal Data was collected by the third party in accordance with the GDPR and on a basis which contemplates our proposed Processing of that Personal Data.  

Purpose limitation  

Personal Data must be collected only for specified, explicit and legitimate purposes. It must not be further processed in any manner incompatible with those purposes.   

You cannot use personal data for new, different or incompatible purposes from that disclosed when it was first obtained unless you have informed the data subject of the new purposes and they have consented where necessary. 

Data minimisation 

Personal data must be adequate, relevant and limited to what is necessary in relation to the purposes for which it is processed. 

You may only process personal data when performing your job duties requires it. You cannot process personal data for any reason unrelated to your job duties.  

You may only collect personal data that you require for your job duties: do not collect excessive data. Ensure any personal data collected is adequate and relevant for the intended purposes. 

You must ensure that when personal data is no longer needed for specified purposes, it is deleted or anonymised in accordance with Face Equality International data retention guidelines.  


Personal data must be accurate and, where necessary, kept up to date. It must be corrected or deleted without delay when inaccurate. 

You will ensure that the personal data we use, and hold is accurate, complete, kept up to date and relevant to the purpose for which we collected it. You must check the accuracy of any personal data at the point of collection and at regular intervals afterwards. You must take all reasonable steps to destroy or amend inaccurate or out-of-date personal data. 

Storage limitation 

Personal data must not be kept in an identifiable form for longer than is necessary for the purposes for which the data is processed. 

You must not keep personal data in a form which permits the identification of the data subject for longer than needed for the legitimate business purpose or purposes for which we originally collected it including for the purpose of satisfying any legal, accounting or reporting requirements.  

Face Equality International will maintain retention policies and procedures to ensure personal data is deleted after a reasonable time for the purposes for which it was being held unless a law requires such data to be kept for a minimum time.  

You will take all reasonable steps to destroy or erase from our systems all Personal Data that we no longer require in accordance with all Face Equality International applicable records retention schedules and policies. This includes requiring third parties to delete such data where applicable.  

You will ensure Data Subjects are informed of the period for which data is stored and how that period is determined in any applicable Privacy Notice.   

Security integrity and confidentiality 

Personal Data must be secured by appropriate technical and organisational measures against unauthorised or unlawful Processing, and against accidental loss, destruction, or damage. 

We will develop, implement and maintain safeguards appropriate to our size, scope and business, our available resources, the amount of Personal Data that we own or maintain on behalf of others and identified risks (including use of encryption and Pseudonymisation where applicable). We will regularly evaluate and test the effectiveness of those safeguards to ensure security of our Processing of Personal Data. You are responsible for protecting the Personal Data we hold. You must implement reasonable and appropriate security measures against unlawful or unauthorised Processing of Personal Data and against the accidental loss of, or damage to, Personal Data. You must exercise particular care in protecting Special Categories of Personal Criminal Convictions Data from loss and unauthorised access, use or disclosure. 

You must follow all procedures and technologies we put in place to maintain the security of all Personal Data from the point of collection to the point of destruction. You may only transfer Personal Data to third-party service providers who agree to comply with the required policies and procedures and who agree to put adequate measures in place, as requested. 

You must maintain data security by protecting the confidentiality, integrity and availability of the Personal Data, defined as follows: 

You must comply with and not attempt to circumvent the administrative, physical and technical safeguards we implement and maintain in accordance with the GDPR and relevant standards to protect Personal Data.  

Reporting a Personal Data Breach 

The GDPR requires Controllers to notify any Personal Data Breach to the applicable regulator and, in certain instances, the Data Subject.  

We have put in place procedures to deal with any suspected Personal Data Breach and will notify Data Subjects or any applicable regulator where we are legally required to do so. 

If you know or suspect that a Personal Data Breach has occurred, do not attempt to investigate the matter yourself. Immediately contact the person or team designated as the key point of contact for Personal Data Breaches. You should preserve all evidence relating to the potential Personal Data Breach.  

Transfer limitation  

The GDPR restricts data transfers to countries outside the EEA in order to ensure that the level of data protection afforded to individuals by the GDPR is not undermined. You transfer Personal Data originating in one country across borders when you transmit, send, view or access that data in or to a different country.   

You may only transfer Personal Data outside the EEA if one of the following conditions applies: 

You must comply with Face Equality International’s guidelines on cross border data transfers. 

Data Subject’s rights and requests 

Data Subjects have rights when it comes to how we handle their Personal Data. These include rights in specific circumstances to: 

You must verify the identity of an individual requesting data under any of the rights listed above (do not allow third parties to persuade you into disclosing Personal Data without proper authorisation).  

You must immediately forward any Data Subject request you receive to the Data Protection Officer. 


The Data Controller must implement appropriate technical and organisational measures in an effective manner, to ensure compliance with data protection principles. The Data Controller is responsible for, and must be able to demonstrate, compliance with the data protection principles.   

Face Equality International must have adequate resources and controls in place to ensure and to document GDPR compliance including: 

Record keeping 

The GDPR requires us to keep full and accurate records of all our data Processing activities.  

You must keep and maintain accurate corporate records reflecting our Processing including records of Data Subjects’ Consents and procedures for obtaining Consents. 

These records should include, at a minimum, the name and contact details of the controller, clear descriptions of the personal data types, data subject types, processing activities, processing purposes, third-party recipients of the personal data, personal data storage locations, personal data transfers, the personal data’s retention period and a description of the security measures in place. In order to create such records, data maps should be created which should include the detail set out above together with appropriate data flows.  

Training and audit 

We are required to ensure all staff have undergone adequate training to enable them to comply with data privacy laws. We must also regularly test our systems and processes to assess compliance.  

You must undergo all mandatory data privacy related training and ensure your team undergo similar mandatory training. 

You must regularly review all the systems and processes under your control to ensure they comply with this Data Protection Policy and check that adequate governance controls and resources are in place to ensure proper use and protection of Personal Data.  

Privacy By Design and Data Protection Impact Assessment (DPIA) 

We are required to implement Privacy by Design measures when Processing Personal Data by implementing appropriate technical and organisational measures (like Pseudonymisation) in an effective manner, to ensure compliance with data privacy principles.  

You must assess what Privacy by Design measures can be implemented on all programs/systems/processes that Process Personal Data by taking into account the following: 

Data controllers must also conduct DPIAs in respect to high-risk Processing. You should conduct a DPIA when implementing major system or business change programs involving the Processing of Personal Data including: 

A DPIA must include: 

Automated Processing (including profiling) and Automated Decision-Making 

Generally, ADM is prohibited when a decision has a legal or similar significant effect on an individual unless:  

If certain types of Special Categories of Personal Data or Criminal Convictions Data are being processed, then grounds (b) or (c) will not be allowed but such Special Categories of Personal Data and Criminal Convictions Data can be Processed where it is necessary (unless less intrusive means can be used) for substantial public interest like fraud prevention. 

If a decision is to be based solely on Automated Processing (including profiling), then Data Subjects must be informed when you first communicate with them of their right to object. This right must be explicitly brought to their attention and presented clearly and separately from other information. Further, suitable measures must be put in place to safeguard the Data Subject’s rights and freedoms and legitimate interests.  

We must also inform the Data Subject of the logic involved in the decision making or profiling, the significance and envisaged consequences and give the Data Subject the right to request human intervention, express their point of view or challenge the decision.  

A DPIA must be carried out before any Automated Processing (including profiling) or ADM activities are undertaken. 

Direct marketing   

We are subject to certain rules and privacy laws when marketing to our customers.  

For example, a Data Subject’s prior consent is required for electronic direct marketing under the PECR (for example, by email, text or automated calls). The limited exception for existing customers known as “soft opt in” allows organisations to send marketing texts or emails if they have obtained contact details in the course of a sale to that person, they are marketing similar products or services, and they gave the person an opportunity to opt out of marketing when first collecting the details and in every subsequent message.  

The right to object to direct marketing must be explicitly offered to the Data Subject in an intelligible manner so that it is clearly distinguishable from other information. 

A Data Subject’s objection to direct marketing must be promptly honoured. If a customer opts out at any time, their details should be suppressed as soon as possible. Suppression involves retaining just enough information to ensure that marketing preferences are respected in the future. 

Sharing Personal Data  

Generally, we are not allowed to share Personal Data with third parties unless certain safeguards and contractual arrangements have been put in place.  

You may only share the Personal Data we hold with another employee, agent or representative of our group (which includes our subsidiaries and our ultimate holding Face Equality International along with its subsidiaries) if the recipient has a job-related need to know the information and the transfer complies with any applicable cross-border transfer restrictions. 

You may only share the Personal Data we hold with third parties, such as our service providers if: 

Face Equality Reading List

A selection of books and reading material from authors with lived experience, or who have a loved one with a facial or visible difference.

Read More

Donate to FEI

Resource Hub

Join Us

Whether you are a potential partner, supporter or simply want to receive regular updates - we'd love to hear from you.

Whether you are a potential partner, supporter or simply want to receive regular updates – we’d love to hear from you. Don’t forget to follow us on social media.

Thank you for your interest and support.

    Please read our Privacy Policy here

    The mission of Face Equality International (FEI) is to mobilise the many groups and organisations, big and small, national and international, which support and represent people with facial differences and disfigurements and thereby to create the critical mass and solidarity needed to gain global attention for the campaign for face equality.

    About FEI

    Face Equality Reading List

    A selection of books and reading material from authors with lived experience, or who have a loved one with a facial or visible difference.

    Read More

    Never to be Hidden Again

    When I didn’t want to deal with pointed fingers or questioning looks while out in public, I could just let down my shield of long hair to cover as much of it as I needed. Now that’s not an option.

    Read More

    Hidden From View: Women With Facial Differences in the Media

    To advance equality, we must stop fearing our differences, recognize our conscious and unconscious biases, and shift our focus to our unique strengths and talents. End the worn-out tropes and stereotypes and normalize disfigurement.

    Read More